How to create an Instagram QR code
- Paste your link: replace yourusername with your Instagram handle, or paste the link to a post or reel.
- Pick a style: the Instagram-style gradient is preselected, but you can use your own brand colors instead.
- Add your logo or profile picture in the middle of the code.
- Download and test by scanning it with your phone to confirm it opens the right profile.
Ways to grow followers with a QR code
Packaging & labels
Turn every product you ship into a way to find your profile.
Shop windows & counters
Invite walk-in customers to follow you while they wait.
Flyers & posters
Promote events and giveaways and send people straight to the post.
Business cards
Show off your portfolio without having to spell out your handle.
Tips for a great Instagram QR code
- Use the full link starting with https://, not just your @handle.
- Give a reason to scan: "Follow for daily deals" works better than a bare code.
- Keep the gradient dark enough: light pinks and yellows on white can be hard for cameras to read.
- Use your own logo: avoid copying the Instagram logo itself, as it is a registered trademark.
Instagram is a trademark of Meta Platforms, Inc. QRCodeLogo is not affiliated with or endorsed by Instagram or Meta.
Frequently asked questions
How do I make a QR code for my Instagram profile?
Enter your profile link in the form https://instagram.com/yourusername, customize the colors and add your logo or profile picture, then download it. When someone scans the code, your profile opens in the Instagram app or in their browser.
Can I link to a specific post or reel?
Yes. Open the post or reel in Instagram, tap Share, then Copy link, and paste that link into the URL field instead of your profile link.
How is this different from the QR code inside the Instagram app?
Instagram's built-in QR code has limited styling options. Here you can use your own logo, any colors or gradients, different dot shapes and download high-resolution PNG or vector SVG files for professional printing.
Will the QR code keep working if I change my username?
No. The code points to your profile link, which includes your username. If you change your username, create a new QR code with the new link.
Where should I put my Instagram QR code?
Anywhere people see your brand offline: product packaging, shop windows, flyers, business cards, receipts, menus, posters and event stands. Add a short line like "Follow us on Instagram" so people know why to scan.